On November 15 students from Charters School in Sunningdale took park in BIMA Digital Day.
The British Interactive Media Association sent challenge sheets to schools in early November, ready for the students to work on their briefs during the actual day.
Rawnet, a digital media company with offices in London, New York and Ascot, joined students to explain what it is like to work in the “Digital World” and how different elements of their organisation work together to deliver a successful digital campaign.
The students selected briefs from Cancer Research and Tata Communication and using skills including coding, video editing and designing, they wrote advertising slogans and designed logos to create their digital campaigns.
Mrs Jess Duncan, a Media and Film Studies teacher at Charters who led the event said, "All the students worked fantastically throughout the day to come up with projects and campaigns that would use digital technology such as websites, apps and social media pages. I am so excited about the potential our students have in the Media industry both at A-level and in the lower school".