The Lexicon BRACKNELL  is delighted to announce that active leisure retailer, Sports Direct, will be opening its doors in Princess Square in November.

Moving into the large space [40,000 square feet] previously occupied by Sainsbury’s, the new Sports Direct store will also include athleisure brands within a dedicated USC area, GAME and Evans Cycles.

Rob Morris, general manager at The Lexicon says: “We are so pleased to be able to welcome the ever-popular Sports Direct store to Princess Square. With an offering including a plethora of brands, as well as an Evans Cycles, which we know will be a popular addition for the many local cycling enthusiasts, we’re looking forward to offering even more choice to The Lexicon’s customers!”

James France, Head of Global Leasehold Properties at Frasers Group comments on behalf of Sports Direct: “This new location in Bracknell demonstrates the Group’s confidence in our elevation strategy and commitment to opening premium retail destinations throughout the UK. Our new multi-fascia lifestyle stores offer customers the very-best sporting and lifestyle brands. The ongoing refurbishment of Princess Square and the addition of The Deck are real signals of intent from the developers of how they intend to cater to the wider Berkshire catchment, so we’re delighted to be moving into The Lexicon and join in this exciting project.”

Cllr Marc Brunel-Walker Executive Member for Economic Development and Regeneration said: “This is great news for Princess Square and The Lexicon. It is fantastic that Sports Direct shares our excitement for the future of the town centre. I am sure residents will welcome this addition to the town centre.”