WEBSITE   www.hebapilates.com    and   @hebapilates

HEBA PILATES TO ACCELERATE EXPANSION FOLLOWING THE SUCCESSFUL LAUNCH OF PILATES STUDIOS IN MARLOW, WINDSOR AND BEACONSFIELD | PILATES REINVENTED FOR THE 21ST CENTURY

Heba Pilates, the Buckinghamshire/Berkshire-based business which is re-inventing Pilates co-founded by local businesswoman Samantha Kellard, will be expanding into London and Sydney, Australia, later this year following the successful opening of its first three studios in Marlow, Windsor and Beaconsfield.

Heba Pilates was founded to make Reformer pilates more accessible and to boost participation.  Reformer Pilates is recommended for a range of reasons, from helping alleviate chronic pain (the most common of which is back pain), to improving posture and health.

It aims to do so with a new, state-of-the-art Reformer-type machine called the ‘Nuforma’ which Kellard, who has 20 years’ experience teaching pilates and ten years with her own pilates studios, developed in-house over the last few years but forged ahead to complete it when her business was forced to close during the worst of the pandemic.  

Reformer Pilates has changed little since the first Reformer machines were designed by pilates’ originator, Joseph Pilates, 100 years ago.  The ‘Nuforma’ is simpler to use, less daunting, and even more affective with its weight and spring resistance.  So many participants first come to Reformer pilates because they are in pain but find the look of a traditional machine off-putting or even scary.   The Heba Pilates studio approach that Kellard has built around it is a marked departure from old-style Reformer studios involving formal classes and strict same-level timetabling.  

On hand in each studio are real-world Heba Pilates Guides, all of whom are fitness specialists, to adjust, tweak and fine-tune ‘Nuforma’ sessions ensuring every user makes good progress. But this is only half the story. The ‘Nuforma’ has a monitor scree users can choose their own pre-recorded guided session and an app making suggestions based on experience, expertise and achievement.  With all machines positioned a minimum of two metres apart, the ‘Nuforma’ sessions are pandemic friendly.  Further, sessions are booked on the app so each user can secure their own space in advance. The ‘Nuforma’ can also be lifted and folded back into standing position meaning the studio can also be used as a yoga studio.

Samantha Kellard says: “Pilates is the foundation of my life and I think it should be the foundation of everyone’s life. It’s what you need to do to stand up tall, move around, be confident and function as a human in the modern world. Heba Pilates was born to make it easy for people to make pilates part of their lives and get the benefit. I always wanted to make pilates ordinary, more user-friendly, more appealing so everyone would want to do it and feel that they could do it.

She adds: “Joseph Pilates designed a series of movements to access the core deep stabilising muscles you need to stand up tall. But everything we do in life is bringing us forward – bringing our shoulders forward, our head forward. Pilates gets right down the centreline –the spine, mobilises it, and by doing so helps get nutrients down it”

Kellard, an EU Taekwondo champion, thought-leader, and influencer, who has worked in Pilates, Yoga, and Movement for 20 years, co-founded Heba Pilates with Moritz Wuttke, who has worked in executive roles at many global media and advertising companies and has 25-plus years’ experience in start-ups, venture capital and private equity. Together, they developed, engineered and patented the ‘Nuforma’, the first real pilates innovation in a century, which is manufactured in the UK. 

Their target is to open 200 studios in five countries, franchise across the UK and globally, and derive revenue from home machine sales as well as ensuring the ‘Nuforma’ is in gyms, yoga studios, hotels and other venues.

For more information, visit: www.hebapilates.com and @hebapilates.

 

ABOUT HEBA PILATES:

Born during the pandemic, Heba Pilates is ideally placed for people who want to start or continue to do machine-based pilates . All ‘Nuforma; machines are two metres apart in its studios.

Looking beyond the pandemic, however, its mix of on-screen personal trainer and real-world fitness specialist guides combined with its more user-friendly less daunting machines, ensure real and meaningful progress is always made.

Heba Pilates studios are open:

Mondays – Thursdays:            7am – 9pm

Fridays:           7am – 2.30pm

Saturdays – Sundays:8.30am – 4pm