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Ascot Racecourse, Ascot Car Parks, Bloor Homes and The Crown Estate have interests in land in the vicinity of Ascot High Street. The site falls within the site known as Ascot Centre / High Street Rejuvenation, Adopted in the Ascot, Sunninghill and Sunningdale Neighbourhood Plan. The site is identified for homes, retail and community space, and was adopted into local planning policy .

The Ascot Centre Development Brief is centred around Ascot High Street , which has been identified for development within the Neighbourhood Plan (which had overwhelming local approval), along with the land south of the High Street.