The redevelopment of the Ascot High Street area moved a step forward today with the announcement of plans to press ahead with the creation of a development plan for the architectural firm working on the brief. Once created, this plan will be submitted to the Royal Borough of Windsor and Maidenhead for adoption.

The work will include a High Street Traffic Management Plan and research into the best way to create a sustainable new community centre. This is in line with community feedback on the need to improve traffic flow and also the desire for a community centre. It will be funded by a group of key stakeholders in the project: The Crown Estate, Ascot Racecourse Limited, Bloor Homes (responsible for the Car Park 5a area) and Ascot Central Car Parks Ltd (Car Park 5).

 

The architects, Adam Architecture, will create the brief, working closely with the Prince’s Foundation for Building Community, which created the original vision for the redeveloped High Street in 2013. In May 2014, the Royal Borough of Windsor and Maidenhead formally adopted the local community of Ascot, Sunninghill and Sunningdale’s plan for the development of the Ascot High Street area. 

Alastair Warwick, Chief Operating Officer at Ascot, said:

“This is about taking the plan to rejuvenate Ascot High Street to the next stage. The Ascot & Sunnings Neighbourhood Plan will influence how Ascot, Sunninghill and Sunningdale develops over the next 15 years and we are determined to get it right, which is why we have put the Prince’s Foundation at the forefront of representing the community’s view of the original vision. To that end, I am delighted that our area’s plan received a record breaking 91% approval rating from the public in the adoption referendum, enabling the stakeholders involved to move forward quickly with a unified strategy.”